Nashville Dispatch – Day 1

Once again, the NRLC Communications team is in Nashville for the annual National Religious Broadcasters (NRB) Convention at the Gaylord Opryland Hotel and Convention Center.  And, once again, we’ll be blogging from the convention daily with our experiences and thoughts!

The NRB convention is always a wonderful experience – surrounded by pro-lifers – giving us a chance to spread the pro-life message, meet our Pro-Life Perspective station partners, and reach out to new ones.  We also come away with fresh ideas for our own work and leads for new innovations.

We were blessed with an uneventful travel day from Washington…until we got to Nashville, that is.  Within 20 minutes of our arrival, an extremely severe thunderstorm moved through the area with high winds and, from what we’ve learned, 2 confirmed tornado touchdowns.  Most likely, there was at least a third within a 1/4 mile of the Opryland Hotel.  Thankfully, no injuries or fatalities…but a lot of damage.  The images on the local news are devastating.  I know you join us in keeping those affected in your prayers.

Today was our set-up and errands day.  Our booth on the convention floor is all set for the exhibit hall to open Sunday (we’ll add pictures tomorrow…we forgot the memory card for the camera and have to go grab a new one.)  We’ve run around gathering last minute items and tomorrow will be spent getting all of the things we forgot today!

Tonight, we met with a team of students from Southwestern Assemblies of God University in Dallas, Texas who are here taking part in iNRB.  We’re all taking part in the 36-DV challenge.  Teams of 4 students are paired up with organizations to create a :60-second promotional radio or television spot (in our case, our team is working on an NRLC promotional video).

Beginning at 9pm tonight the students drew organizations out of a hat and met with the reps from their chosen organization.  We spent about 45 minutes with our team discussing NRLC and our work as they fired questions at us about target audience, messaging and statistics.  They have  have 36 hours to complete the project – storyboarding, filming, editing, final production and coding before turning in the finished project at 9am Sunday.  The projects will be judged and the winners announced in the iNRB awards ceremony Sunday afternoon.

There are a total of 8 teams (3 audio, 5 video) spread out throughout the hotel frantically brainstorm and conceptualizing their projects.  After our meeting, we’re really excited with the whole project and can’t wait to see what these bright, energetic students come up with.

That’s it for today!  We’ll be back with more tomorrow (hopefully with some pics!)

(Apropos of nothing, we’ve already devoured a box of Goo Goo Clusters)

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